
This is the most important benefit of adopting a loyalty program. By offering your customers different purchasing options, you encourage them to return on a regular basis. And a satisfied customer is much more likely to recommend their favorite restaurant to family and friends.
Satisfied customers who return frequently to your establishment lead to an increase in sales. As we know, customer satisfaction also makes them more likely to spend more.
A loyalty program is undoubtedly an important competitive advantage. A customer who knows they will receive benefits by choosing your establishment will certainly not decide to go elsewhere.
Through your loyalty program, you collect important information about your customers, such as personal details, contact information (email and phone number), and consumption habits. This is essential data that you can use to create communications and promotions tailored to your customers.
The success of a loyalty program for restaurants also depends on how it is managed. Labware has developed 4Loyalty to help you easily manage your loyalty program.
4Loyalty allows you to assign each customer a Digital Wallet which allows customers to take advantage of prepaid cards to be loaded with an initial amount that is deducted from the card each time the customer makes a purchase in the store, or to use the credit mode, with the option of having lunch or dinner and creating an unpaid bill with a negative balance that will be settled at a later date.